Store Enquiries: 0345 413 6395

Cookie Policy

Understanding how and why we use cookies

Go Mobile.co.uk use cookies to provide you with the best possible online shopping experience. This Cookie Policy aims to answer the following questions:

What are cookies?
What information is stored by a cookie?
What do we use cookies for?
What types of cookies do we use?
Do we use third party cookies?
What happens if I do not enable cookies?
How can I control or delete cookies?
What happens if I delete my cookies?

We have implemented a Cookie Policy as part of our initiative to comply with recent legislation, but also, to ensure that we are open and clear with you about what happens when you visit https://www.gomobile.co.uk

What are cookies?

A cookie is a small text file that is sent to and placed on your device (e.g. a computer, smartphone, tablet, or any other internet-enabled device), by a website that you have visited. It enables a website to 'remember' who you are.

When you visit a site for the first time, a cookie is saved onto your device. The next time you visit that website, your device checks to see if a cookie has previously been downloaded from that website. If it finds a match, the information contained in that cookie is then sent back to the website. The website is then aware that you have visited it before.

Cookies make the interaction between you and the website, faster, easier and more efficient. Most websites you visit will use cookies to improve your experience of using the site, by enabling that website to 'remember' you, either for the duration of your visit (using a 'session cookie') or for repeat visits (using a 'persistent cookie').

If a website does not use cookies, it will think you are a new visitor every time you move to a new page on the site. For example, without cookies enabled, when you enter your login details and move to another page, the website will not recognise you, so will not be able to keep you logged in. You'll therefore have to log in again, every time you visit a new page on the site.

Cookies may be set by the website you are visiting ('first party cookies') or they may be set by other websites who run content on the page you are viewing ('third party cookies').

In some cases, the information found in the cookie will be used by the website to tailor the content it displays to you. Ever wondered how websites are able to offer customised, product recommendations? Amongst other things, they use cookies to determine what products you have previously purchased and look at product pages you have previously visited, to offer you a more personalised online shopping experience.

What information is stored by a cookie?

A cookie will usually contain:
The name of the website from which the cookie has come from
The 'lifetime' of the cookie (i.e. how long it will remain on your device for)
A value, which is usually a randomly generated, unique number
When you visit https://www.gomobile.co.uk, any cookies placed by ourselves, allow us to identify whether or not you have purchased from us before. These cookies do not contain personal information about you.

What do we use cookies for?

Go Mobile.co.uk use cookies for a variety of reasons.

Some cookies are essential for the site to function, so we enable these cookies automatically when you arrive at the site. Other cookies allow us to provide the services and features that are most likely to meet your needs, and to customise our service to make your experience quicker and easier.

Cookies allow us to:
Keep track of the items you have stored in your shopping basket
Identify and verify your identity when you log in to our site
Remember you when you return to Go Mobile.co.uk so that we can offer a more personalised shopping experience, by providing content and offers tailored to your preferences
Compile anonymous, aggregated statistics that allow us to understand how you use our site – we cannot identify you personally from this information
Prevent fraudulent activity and carry out other essential security
Help develop Go Mobile.co.uk to make it easier for you to use
By using Go Mobile.co.uk, you agree that we can place cookies on your device.

Our cookies do not store any sensitive information about you, such as your name, address, phone number, e-mail address, payment details, password, or any other information that personally identifies you.

What types of cookies do we use?

There are many different uses for cookies, but they generally fall into the following main categories:

Strictly Necessary

These cookies are essential in order to enable you to move around Go Mobile.co.uk and use its features, such as accessing secure areas, adding items to your shopping basket and placing an order.

These cookies do not contain personal information about you; however, if you choose not to enable these cookies, it will affect the performance of the website, or parts of it.

Performance

These cookies help us understand how visitors interact with Go Mobile.co.uk by providing information about the pages visited, the time spent on the website, the journey taken throughout the site, etc. in addition to any issues experienced, such as error messages.

These cookies do not collect information about you – all of the information collected is anonymous and aggregated. It is only used to help us understand how to improve the performance of the website.

Functionality

These cookies are used to provide services or to remember settings that you saved, to improve the experience of using Go Mobile.co.uk.

The information that these cookies allow us to collect, includes personally identifiable information that you have disclosed, such as your username. We shall always be transparent with you about what information we collect, what we do with it and with whom we share it.

If you choose not to enable these cookies, it will affect the performance and functionality of the website, or parts of it, and will restrict access to the website's content.

Targeting / Advertising

Third party cookies are used to deliver content that is more relevant to you and your interests. They are used to deliver targeted advertising or to limit the number of times you see an advertisement. In addition, they are also used to measure the effectiveness of advertising campaigns featured on Go Mobile.co.uk and other third-party websites.

These cookies are used to remember websites that you have visited and this information will be shared with other parties, including advertisers and agencies we work with.

Do we use third party cookies?

Third party advertising companies

Go Mobile.co.uk use third-party advertising companies to place banner advertisements about our products and services on other websites. To measure the effectiveness of these advertising campaigns, and to offer selective ad content, the advertising companies may use an anonymous identifier (such as cookies or Web beacons) to learn more about your visits to https://www.gomobile.co.uk and other websites. This anonymous identifier is NOT your name, address, phone number, e-mail address, password, or any other information that personally identifies you.

Web beacons (also known as web bugs / pixel tags / clear GIFs) monitor the behaviour of visitors on websites and can provide information to third party companies regarding what users do on websites.

These third party cookies are governed by the privacy policies of the entities placing the ads and are not subject to the Go Mobile.co.uk's Cookie Policy.

Social Networks

If you take the opportunity to 'share' Go Mobile.co.uk content with friends through social networks – such as Facebook and Twitter – you will be sent cookies from these websites. We do not control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them.

What happens if I do not enable cookies?

We recommend that you choose to allow us to enable all cookies whilst browsing so that we can bring you the best possible experience and let you know about offers that could be right for you.

You can choose whether to let us enable all cookies when you visit https://www.gomobile.co.uk (see 'how can I control or delete cookies?')

If you decide not to enable cookies, you will still be able to browse Go Mobile.co.uk, but you will not be able to place an order through it. In addition, some other, key aspects of the site will not work on your device.

For this reason, we recommend that you ensure cookies are enabled.

How can I control or delete cookies?

Most web browsers are automatically set to accept cookies, but if you'd prefer to restrict, block or delete cookies from Go Mobile.co.uk, you can use your web browser (Internet Explorer, Mozilla Firefox, Google Chrome, etc.) to do this. Please refer to the 'Help' menu of your preferred web browser to learn how to change your cookie preferences. This will tell you how to stop your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether.

For information on how to manage cookies on your smartphone, tablet, or other internet-enabled device, please consult your device's documentation, or any associated online help files.

If you use different devices to view and access the Go Mobile.co.uk website (e.g. a computer, smartphone, tablet, or other internet-enabled device), you will need to ensure that each web browser on each device is adjusted to suit your cookie preferences.

What happens if I delete my cookies?

If you delete your cookies, you will have to update your preferences with us again. In addition, some aspects of our site will not work temporarily.

Further information about cookies

You can find out more information about cookies by visiting www.allaboutcookies.org